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Brand truth beats the prompt box
Generic AI ads fail a simple test: cover the logo and ask a stranger what company it is.
If they shrug, you paid for mush.
Brand-truth ads inherit what already lives on your site:
- the real logo (not an AI-invented lockup)
- the real offer from your hero / pricing page (no fake $ packages)
- the real before — a screenshot of your live page
That’s why a URL is the whole brief. Crawl-grounded creatives look like *you* already ran them — because the ingredients came from you.